The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Published date 11. Dezember 2006
Author Joseph Sugarman

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Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Specifications

FormatEPUB, PDF
Pages368
LanguageEnglish
ISBN-13978-0470051245

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4.8★★★★★ 911
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J Joana K. Verified
★★★★★The diagrams do the teachingSeeing the concept drawn before the notation appears changed everything for me.
M Marcus T. Verified
★★★★★A set text for my classThe problem sets are graded properly and the solutions are complete.
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