{"product_id":"the-birth-of-korean-cool-how-one-nation-is-conquering-the-world-through-pop-culture","title":"The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture","description":"\u003cp\u003eA revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film Parasite and the hit Netflix series Squid Game.\u003c\/p\u003e\n\n\u003cp\u003eIn this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard-with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone's pocket.\u003c\/p\u003e\n\n\u003cp\u003eThis revised edition features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film Parasite and the hit Netflix series Squid Game.\u003c\/p\u003e","brand":"ANT-BOOK","offers":[{"title":"Ebook","offer_id":54000201531760,"sku":"978-1250353276","price":6.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/8543\/8576\/files\/ebook_1998_32005f2a96.jpg?v=1783520263","url":"https:\/\/antbook.store\/de\/products\/the-birth-of-korean-cool-how-one-nation-is-conquering-the-world-through-pop-culture","provider":"ANTBOOK","version":"1.0","type":"link"}