Secrets of Sand Hill Road: Venture Capital and How to Get It

A WALL STREET JOURNAL BESTSELLER

The ultimate insider guide to the world of venture capital that every entrepreneur needs to turn their startup into the next unicorn

“Kupor takes founders through everything from how VCs raise money and evaluate deals, to how to think about term sheets and set up boards. It’s a valuable resource for any founder.”—Sam Altman, co-founder and CEO of OpenAI

If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.

Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road , Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance: Why most VCs typically invest in only one startup in a given business category. How to develop the skill of storytelling to get buy-in from VCs. How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round. The 80/20 rule that all VCs use when making investment decisions. Why you need to build relationships with potential acquirers long before you decide to sell.
Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road will help you understand what VCs are saying about your startup behind closed doors—and how to influence that conversation.