{"product_id":"the-four-principles-multiply-your-impact-in-life-and-leadership","title":"The Four Principles: Multiply Your Impact in Life and Leadership","description":"\u003cp\u003eWhy do some people create extraordinary impact while others with the same ability stall? This book lays out four fundamental principles grounded in science that have a multiplier effect on life and leadership and explain this paradox. It turns out it's not what talent you have – it's how you use it . The Four Principles are counterintuitive but are accessible and learnable, and their significant multiplier effect is explained and mathematically demonstrated.\u003cbr\u003e\n \u003cbr\u003e\n Adrian Gore , founder and CEO of Discovery and Vitality, built a company from a single, bold idea into a global financial group serving over 50 million customers across 37 countries. He didn’t just scale a business; he created a whole new Shared-Value business model, a system so revolutionary it’s taught as a case study at Harvard Business School, and recognised by Fortune magazine as ‘changing the world’.\u003cbr\u003e\n \u003cbr\u003e\n In The Four Principles , Gore reveals the framework and guiding principles that powered this trajectory:\u003cbr\u003e\n \u003cbr\u003e\n Disciplined Optimism: We have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities. Focused Urgency: Why your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator. Declared Goals: Psychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action. The ‘ Pareto Tail ’: Building on the other principles, learning to identify and target a few high-power decisions can determine your life’s entire trajectory.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":54316778553712,"sku":"YSL19005","price":10.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/8543\/8576\/files\/ebook_8879_8ac8a289c7.jpg?v=1789484181","url":"https:\/\/antbook.store\/en-fr\/products\/the-four-principles-multiply-your-impact-in-life-and-leadership","provider":"ANTBOOK","version":"1.0","type":"link"}