{"product_id":"load-bearing-how-capital-underwrote-the-modern-body","title":"Load-Bearing: How Capital Underwrote the Modern Body","description":"\u003cp\u003eEvery nose job, every reconstruction, every silicone implant and lunchtime injectable has a price — and the price was never an accident.\u003cbr\u003e\n \u003cbr\u003e\n For a century, the story of plastic surgery has been told as a story of vanity, or of medical heroics. It is neither. It is a story about money.\u003cbr\u003e\n \u003cbr\u003e\n In Load-Bearing , board-certified plastic surgeon Atanu Biswas traces how financial forces — world wars, the Great Depression, tax policy, insurance law, consumer credit, reality television, and the private equity now buying up the field — shaped the modern human body, one economic incentive at a time. From the ruined faces of the First World War that built reconstructive surgery, to the GI Bill that funded a generation of surgeons, to the recession that exposed how a $12,000 procedure is really priced, this is the hidden financial machinery beneath a century of cutting.\u003cbr\u003e\n \u003cbr\u003e\n It is also a surgeon’s reckoning with his own profession: who is qualified to hold the knife, what separates medicine from marketing, and why the most important question a patient can ask has nothing to do with price.\u003cbr\u003e\n \u003cbr\u003e\n Rigorous, surprising, and told with the clarity of a working operating room, Load-Bearing is the economic history of the body you didn’t know you were living in.\u003cbr\u003e\n \u003cbr\u003e\n For readers of The Psychology of Money , Killer Looks , and anyone who has ever wondered what their face is worth.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":54313780445552,"sku":"YSL8759","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/8543\/8576\/files\/ebook_3706_b337248b44_85afa4b5-43a2-4efa-9a78-8407e5e96f34.jpg?v=1789569648","url":"https:\/\/antbook.store\/en-gb\/products\/load-bearing-how-capital-underwrote-the-modern-body","provider":"ANTBOOK","version":"1.0","type":"link"}