{"product_id":"breaking-twitter-elon-musk-and-the-most-controversial-corporate-takeover-in-history","title":"Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History","description":"\u003cp\u003e‘An excitable, high-octane account’ – Independent\u003c\/p\u003e\n\n\u003cp\u003eIn October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.\u003c\/p\u003e\n\n\u003cp\u003eWith unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?\u003c\/p\u003e\n\n\u003cp\u003eWith a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.\u003c\/p\u003e\n\n\u003cp\u003e‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard\u003c\/p\u003e","brand":"ANT-BOOK","offers":[{"title":"Ebook","offer_id":54009206767984,"sku":"978-1035032488","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/8543\/8576\/files\/ebook_5951_8d80822167.jpg?v=1783582482","url":"https:\/\/antbook.store\/products\/breaking-twitter-elon-musk-and-the-most-controversial-corporate-takeover-in-history","provider":"ANTBOOK","version":"1.0","type":"link"}