{"product_id":"power-play-elon-musk-tesla-and-the-bet-of-the-century","title":"Power Play: Elon Musk, Tesla, and the Bet of the Century","description":"\u003cp\u003eBrought to you by Penguin.\u003c\/p\u003e\n\n\u003cp\u003eInside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.\u003c\/p\u003e\n\n\u003cp\u003eElon Musk is among the most controversial titans of Silicon Valley. To some, he's a genius and a visionary, and to others, he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets, and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.\u003c\/p\u003e\n\n\u003cp\u003eWhen Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.\u003c\/p\u003e\n\n\u003cp\u003eTesla would undergo a truly hellish 15 years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy - his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?\u003c\/p\u003e\n\n\u003cp\u003eWall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns and the unlikeliest outcome of all, success. A story of power, recklessness, struggle and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds...and changed the future.\u003c\/p\u003e","brand":"ANT-BOOK","offers":[{"title":"Ebook","offer_id":54009287377264,"sku":"978-0385545457","price":5.0,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":54009287410032,"sku":"978-0385545457","price":28.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/8543\/8576\/files\/ebook_6190_dfdaffa2fb.jpg?v=1783582820","url":"https:\/\/antbook.store\/products\/power-play-elon-musk-tesla-and-the-bet-of-the-century","provider":"ANTBOOK","version":"1.0","type":"link"}