{"product_id":"win-or-learn-mma-conor-mcgregor-and-me-a-trainers-journey","title":"Win or Learn: MMA, Conor McGregor and Me: A Trainer's Journey","description":"\u003cp\u003eConor McGregor's trainer tells the amazing story of his long road to success in the world's fastest-growing sport\u003c\/p\u003e\n\n\u003cp\u003eGrowing up in Dublin, John Kavanagh was a skinny lad who was frequently bullied. As a young man, after suffering a bad beating when he intervened to help a man who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed, and promoting the earliest mixed-martial arts events in Ireland. And then, a cocky kid called Conor McGregor walked into his gym ...\u003c\/p\u003e\n\n\u003cp\u003eIn Win or Learn , John Kavanagh tells his own remarkable life story - which is at the heart of the story of the extraordinary explosion of MMA in Ireland and globally. Employing the motto 'win or learn', Kavanagh has become a guru to young men and women seeking to master the arts of combat. And as the trainer of the world's most charismatic champion, his gym has become a magnet for talented fighters from all over the globe. Kavanagh's portrait of Conor McGregor - who he has seen in his lowest moments, as well as in his greatest triumphs - is a revelation.\u003c\/p\u003e\n\n\u003cp\u003eWhat emerges from Win or Learn is a remarkable portrait of ambition, discipline, and persistence in the face of years and years of disappointment. It is a must read for every MMA fan - but also for anyone who wants to understand how to follow a dream and realize a vision.\u003c\/p\u003e\n\n\u003cp\u003e'For anyone interested in following their dream to the end of the line' Tony Parsons\u003c\/p\u003e\n\n\u003cp\u003e'It kept me up well past my bedtime' Sean O'Rourke, RTE Radio One\u003c\/p\u003e\n\n\u003cp\u003e'Remarkable' Irish Times\u003c\/p\u003e\n\n\u003cp\u003e'Kavanagh is open and honest about his upbringing ... The journey hasn't been easy, but Kavanagh's inbuilt determination has carried him all the way' Irish Examiner\u003c\/p\u003e","brand":"ANT-BOOK","offers":[{"title":"Ebook","offer_id":54016008782192,"sku":"978-0241977682","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/8543\/8576\/files\/ebook_7303_0c85def272.jpg?v=1783670218","url":"https:\/\/antbook.store\/products\/win-or-learn-mma-conor-mcgregor-and-me-a-trainers-journey","provider":"ANTBOOK","version":"1.0","type":"link"}